In this report, we adopted the method of quantitative content analysis to exam how the principle of fairness was implemented during election campaign season. By calculating the quantity and proportion of news coverage dedicated to political parties and candidates by media companies during the election period, this research discussed how media companies implement the principle of fairness as stipulated by regulations. 

Results

• For TV broadcasters, election news accounts for between 7.69%(PTS) to 52.4%(FTV). For newspapers, election news accounts for between 24.34% to 29.08%. The media coverage that presents larger proportion of election news are FTV news, CTI news, SET news, ERA news, mnews (in sequence).
• All media companies are likely to narrate election news by candidates' statements or activities statement or activities. Election news narrated by policies, issues, or election affairs accounted for relatively small proportion. United Daily, EBC news, China Times, ERA news, and Global news produce larger proportion of election news concerning policies, issues, or election affairs.
• Comparing to broadcasters, newspapers are more likely to present different candidates or political parties in an unbalanced proportion.
• Besides three major political parties, other small political parties are nearly extinct in media presentation.
• Apart from PTS, media companies may not perfectly allocate news coverage to three pairs of presidential candidates. Three major political parties are not evenly presented by media companies during observation period. However, in respect of press freedom, such situations are permissible.
• Apart from PTS, media companies failed to achieve juxtaposition of more than one source or opinion. ERA news (71%), TVBS news(70%) and EBC news(56%) are the companies achieve larger proportion of juxtaposition.